Friday lunch at your grandmother’s: the pot simmering with onions and bay leaves for hours, then the roast beef lifted out, rested, and sliced thin while everyone waits with their plates. That smell is a memory for most Egyptian families. This is the cut that brings it back.
Roast beef, or rosto as we all call it at home, is a whole lean muscle with a fine grain that stays moist through long, gentle cooking. Sliced thin, it is tender and even from edge to edge, and the leftovers make the best sandwiches of the week.

Where Our Roast Beef Comes From
We select a whole, lean muscle from the hindquarter of our Balady calves, chosen because it holds its shape and slices cleanly after cooking. It is trimmed and left in one piece so you can roast it, braise it or cook it Egyptian rosto style.
How to Cook Rosto at Home
For Egyptian rosto, brown the whole piece in a little oil, add sliced onions, garlic, bay leaves, cardamom and black pepper, cover with water and simmer gently until tender, then cool and slice thin and warm the slices in the reduced sauce. For oven roast beef, rub it with mustard, garlic and herbs, sear it, then roast at 160°C until done to your liking. Rest it before slicing.
Why Farm House Roast Beef
Our calves are naturally raised on our own farm for about 400 days with zero hormones and zero chemicals. That Kandouz age gives a roast that is tender, not dry, with a clean beef flavor. Every piece is vacuum packed by our team with no bare hand contact.

Cook it once, and you have a family lunch, a week of sandwiches and the smell of home. That is a lot from one kilo.


For the next family pot, try beef shank moza for fatta, beef short ribs for a slow braise and red beef cubes for weekday tagines.
Rosto FAQ
Is roast beef the same as rosto?
Yes. Rosto is the Egyptian home style of cooking a whole roast beef piece in a pot and slicing it thin.
Can I use it for sandwiches?
Yes. Cool it fully before slicing thin and it makes excellent cold cut sandwiches.
What is Roast Beef called in Arabic?
Roast Beef is also known as:
روستو، روست بيف، لحمة روستو، روستو بلدي كندوز
أعمل الروستو إزاي في البيت؟
حمّر القطعة كاملة، ضيف بصل وتوم وورق لورا وحبهان وفلفل اسود، غطيها مية وسيبها تستوي على نار هادية لحد ما تطرى، وبعدين سيبها تبرد وقطعها شرايح رفيعة.






